A Web Builder?s Dilemma, Part I — Is The Mini Site On Its Way Out?

With the advent of ?The Google Slap? where thousands of Internet Marketers with sites that were nothing more than Google Adsense and very little or no content, lost their engine indexing overnight. Business went down the electronic drain, and any kind of page rank was a dim and distant memory. Although a hardship for many, keep in mind that Google?s goal has been to trim out the spammers, and bring back real content in the search pages. It appears to be working.

A lot of information has been made available recently, along with specific content tools being created, that are in the ?white hat? variety, and will help you in your search for ways to develop the right kind of content, and bring traffic to your sites. A lot of people have been questioning if this has also been the death knell for ?mini sites.? This article is intended to provide you with an overview of what is evolving, in the arena of content site versus mini site.

First of all, here is one of the beauties of building a mini site. It allows you to focus on specific information that will be meaningful to a very targeted population. You can follow your heart and build mini sites around topics you really love. Do you love art? Better yet, do you love ceramic art pieces? Find a pottery how-to book that is selling well, or some needed tools such as a potter?s wheel or ceramic hand-building tools that are good sellers, and assemble your mini site around these products. Mini sites are designed to SELL, and your mini site could quickly harvest immediate and profitable results.

Many Internet marketers expect to get these kinds of immediate results from their content sites, which are based on organic search engine placement. This is a much longer process, and these marketers don?t understand that the task of a content site is not to SELL, but to "pre-sell." Given what search engines want, which is lots and LOTS of real content, then large content sites are much better for attracting search engine traffic. The secret for their unbeaten high ranking on the search engines, is that every page is built with a highly profitable keyword as its core, and this creates an incredibly content-focused page. Done correctly, it?s almost impossible for the engines to ignore such a page.

By offering informational knowledge products such as helpful articles, reviews, white papers, and resources, you will educate your buyers. Over time, based on the trust and connection you've established, as well as the quality information that teaches and informs, your visitors will enthusiastically buy your recommended products because they?ve come to trust you. Also, you are putting together a rock-solid credibility history, which is imperative on the Internet.

A theme-based Web site such as this will consistently over-deliver great content while at the same time, leverage fair and secure interaction with the search engines. This type of site will lead the engine spiders unfailingly through your site, creating highly visible links in their pages that will remain effective as long as you keep that high level of content on your own pages.

You are creating real content, and the engines love you! But, returning to the theme of this discussion — what does this mean for the Mini Site and its rather impressive history? Are mini sites destined to die? For the answer to this, please continue reading Part II: A New Breed Of Web Site, The MEGA Mini Site!

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