The man tells it all; his works are some of the best in the
world – in his personality, in his inspiring accounts for
his thirst for perfection.
In the present day, Internet marketing can also be molded
as his work is comparable to yours when you work in this
kind of business. Here are some ways to let you create your
perfect niche in this Internet era.
Can you make money on the Internet and the World Wide Web?
Thousands of other small business people are making money
and saving money right now in this new communications
But if you want to set up shop on the Net, it's important
for you to be just as professional, business-like, and
cautious as you would be in any other new venture. So I
suggest taking the time to learn the Internet and develop a
Get to know the Internet. Do plenty of exploring. If you're
already on the Net, you're way ahead of the pack. I've run
into plenty of people who are gung ho on advertising on the
Internet before they've even got their own account.
You need to know what you're getting into. Sure, you can
hire someone to set up a Web site for you. Nothing wrong
with that. But this is your business, and you should have a
good feeling for how it's being promoted. You know your
business better than anyone else.
Be a resource. Internet users expect information. Make sure
your message is more than just hype. Be an information
provider. Participate in online discussion groups and be
helpful. Provide useful background information about your
industry, your specialties, and your areas of expertise.
You will become known as an expert on the Internet.
Use online discussion groups for "soft-selling." Newsgroups
and e-mail discussion groups can be fertile fields for
marketing. But watch out! Most groups don't tolerate
Check your email regularly. People on the Internet expect
fast responses. I recommend checking your e-mail messages
twice a day. Respond as quickly as possible. This shows
that you're serious about your Internet presence and that
Keep your World Wide Web site changing, so people will come
Repeat visitors are more likely to become clients or
buyers, and they're more likely to recommend your site to
others. To draw users back to your site, you need to keep
it changing. Update your material. Add new features, new
resources, and new information.
Use correct spelling, punctuation, and grammar. Project a
professional image by correct writing. Even if it's a lowly
e-mail message, double-check it for typos or vague
Include a clear call to action in your message.
What do you want the user to do after he or she has seen or
heard your presentation? Purchase a product? Request a
proposal and price quotation? Join a mailing list? Ask for
Let them know what you want them to do and ask them to do
it in clear, direct terms. Make it easy for them to
respond. Set up a response mechanism — a direct e-mail
link, a form to fill out, a button to click. The more
direct and immediate, the better. A phone number, a fax
number, or a postal mail address is a second choice, but
better than nothing.
Promote your Internet presence through offline channels.
Let your regular customers and the public know about your
Internet presence. Put your email address and URL on your
business cards, stationery, ads, brochures, packaging,
signs — anything you can think of. Send out press
releases. Get the word out.
Marketing over the Internet and the World Wide Web can
bring results in the form of leads, direct sales,
publicity, and image-boosting. Get to know the medium. Work
up a sound strategy. Seek out appropriate online marketing
methods that will get your selling message across while
respecting other Internet users. As Da vinci strived for
perfection to gain success, so should you. Never leave any
stone unturned. Da Vinci had success that brought his name
centuries upon centuries of publicity; you should emulate