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Anyone who has been involved in back-end marketing knows
that the basics of the strategy have been around for a long
time. As a close kin to that good old standby of upselling,
basic back-end marketing is all about mining an existing
client base for more sales. This is not only achieved by
enticing the customer to buy more of the products previously
bought, but to also select additional products that will
either complement the original purchase item, or maybe
address a whole new need or desire.

As a marketing approach, back-end marketing was an easy
strategy to move from the traditional marketplace into the
virtual world of online sales and sales promotions. It has
been easily demonstrated that clients who are happy with the
online purchase of goods and services are willing to come
back for more. With the right touch, these customers also
are open to learning about other products, and even giving
them a try.

However, back-end marketing can go far beyond recognizing
the direct customer to vendor connection. At its best, this
marketing approach can also be utilized to bring new
customers into the fold, making it possible to ever expand
the client base and the potential to increase sales across
the board. Many online entrepreneurs are aware of this fact,
but are just waking up to how powerful this application of
back-end marketing can be.

What has been lacking up to now is one simple resource that
lays out the essentials of back-end marketing in terms that
even newcomers to sales and marketing can understand.
Fortunately, that is no longer the case. An excellent ebook
entitled ?
BackEnd Sales? is now available. To get a glimpse of the
book, visit www.yourwebsite.com for more information.

This ebook breaks it all down so that anyone who is
interested in starting a home business with a presence on
the Internet will get valuable tips that can be implemented
immediately. ?Back-End Marketing?? explains some of those
common terms that marketing experts tend to toss around, and
takes away all the mystery. Are you unsure of what a sales
funnel is? You won?t be after reading about them in this
ebook. Best of all, you will know how to create a funnel
that is ideal for your particular product line and your
sales goals.

Just about the only thing that ?Back-End Marketing?? doesn?t
do for you is write your business plan for you and set up
your campaign while you go lounge by the pool. But, if you
take the time to visit www.yourwebsite.com and give this
book a try, you will quickly be ready to launch that
business and be able to look forward to planning some sun
and fun before long. So what are you waiting for? Head on
over to www.yourwebsite.com to day and take the few easy
steps necessary to download your own copy of ?BackEnd Sales? and
start creating your own successful marketing campaign. The
few minutes you spend reading this simple, short, and
concise resource will forever change the way you look at the
marketing task.