Information Overload And The Internet Marketer, Part 2: Stress Management Tactics

Information overload happens when you are attempting to learn too much, too fast.

What a statement for the 21st Century! I can just hear the groans — this is the INTERNET! Of course it?s too much, too fast! Because you are an Internet marketer, I am guessing that you just think that stress comes with the territory. But, does it have to? Let?s explore what we might be able to do to alleviate this.

A lot of the stress and apprehension, and our sense of overload that we carry comes from feeling our lives are out of control. We plainly feel overloaded. Is this a new thing? Is this a part and parcel of having entered a new century?

Ponder this quote, and decide for yourself whether or not this came from a post-Y2K speech:

?…[W]e don't know what information is relevant, and what
information is irrelevant to our lives. Second, we have
directed all of our energies and intelligence to inventing
machinery that does nothing but increase the supply of
information. As a consequence, our defenses against information
glut have broken down; our information immune system is
inoperable. We don't know how to filter it out; we don't know
how to reduce it; we don't know to use it. We suffer from a
kind of cultural AIDS.?

~Neil Postman


This speech was made in 1990! Not in 2006 at the writing of this article. We?ve been dealing with technology-driven overload for much more than two decades.

Are you suffering from business stress? Business stress is experienced during times of conflict, heavy loads, bereavement, illness, anxiety, or fear. It is a description of the frenetic pace of business life. Everybody responds in different ways to stress. Some people are able to cope and take it in their stride, but others find the burden is too heavy, and buckle under the strain.

Taking the necessary steps to prepare yourself for the stress and , many times, the rejection that all new businesses confront ,will allow you to develop your background and experience and create a truly successful business.

Surveys indicate that stress levels are at an all-time high, and a key source of that stress is information overload. There is a tremendous amount of information on the Internet. If you move toward it judiciously, you will benefit. If you don't approach it shrewdly, you may end up suffering from information overload. One common reaction is to start pitching large portions of your saved info into the E-File 13. And you probably are deleting some really good, needed information mixed in with all that junk mail you receive.

Your office space and your computer workspace are mirror images of you and your business. An organized, shipshape workspace will allow you to be more productive and less stressed. Once you devise your plan for keeping what is essential and throwing the accumulated junk away, you will suddenly find that your surroundings are very pleasant and not so conducive to the info overload you?ve been dealing with. You will stop losing so much time searching for files. As a matter of fact, you might even find yourself with enough time for an evening out!

Always keep in mind one of your top reasons for entering the world of online business, and leaving behind the nine-to-five routine. You are in this to have FUN! Don?t let temporary activities create stress. Don?t feel like you have to do every single thing perfectly. Interact with visitors to your site, and create a real community of like-minded folks. Perhaps you could even include your experiences with information overload and stress to your newsletter readers. It would open the door to real conversation where everyone will learn new ways of dealing with our digital age.

I will leave you with two quite brilliant observations about dealing with stress:

?Half our life is spent trying to find something to do with
the time we have rushed through life trying to save.?
~Will Rogers, Autobiography, 1949

?There's never enough time to do all the nothing you want.?
~Bill Watterson, Calvin and Hobbes

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