You can get volumes of product creation secrets from various Internet marketers ? for a price. Just google the phrase and you’ll see what I mean. In the following paragraphs, we’ll look at a few of the “secrets”, which really aren’t all that secret, but they are valuable tips for any Internet marketer.

Evaluate Your Product’s Potential

This is a necessary first step whether you’re creating your own product or marketing someone else’s. Maybe more so when you are creating your own product, though, because you’ll have more invested when it’s your baby. You don’t want to simply slap an ebook together because ebooks are all the rage. Although some ebooks make an impressive profit for their publishers, many more sit unsold on row after row of digital bookshelves.

If you do decide to create an ebook, study the market to find just the right subject. Observe what is already being marketed, and just as important, what isn’t. Once you have identified your subject, decide who will write it. Will you write it or hire someone else? Will you include graphics?

Listen in at some of your favorite forums and you’ll learn a lot about what is selling and what isn’t. What are some of the problems forum posters are discussing? There’s a goldmine of information waiting to be scooped up when you focus on what others are having difficulty with. Perhaps it’s something for which you have a solution. Even if its not, you might learn something that will prevent you from making a costly mistake.

One Idea, Multiple Products

Once you decide what your product is going to be, don’t stop there. Use the same research and knowledge you have worked so hard to obtain to create multiple products. For example, if you’ve decided to create an ebook, create an audio version as well. If it’s appropriate, consider a video tutorial. You might want to put together an entire package or sell your items individually. Whatever you decide, get the most mileage you can by coming up with multiple products centered around your subject.

If your original product is a video tutorial, what other tutorials can you offer? Perhaps you can turn a series of tutorials into a how-to ebook or series of articles. Even if your product is an article, you can spin-off several articles simply by focusing on a different slant, or angle. For example, suppose you write an article about teen-age pregnancy. After a few minutes of brainstorming, you might come up with a second article about how to prevent teen-age pregnancy. As you research the broad subject, you’re going to uncover statistics and tidbits that you can turn into more articles, ebook chapters, blogs, and packages for your niche.

Take Advantage of Freebies

Internet marketing, as opposed to the brick and mortar retail sector, is cost-effective enough for anyone to become an instant entrepreneur. In fact, you’ll find dozens of free tools to help you create your product. Certainly be willing to invest in the tools you need, but don’t pass up the opportunity to take advantage of free tools that can help you create your products. You may have to put up with another marketer’s advertising in order to do so, but there are literally hundreds of free programs that can help you with design, editing, and many other aspects of product creation.

Creating your own product offers rewards that you won’t realize simply by marketing someone else’s product. Once you make that first sell of something you have created, you’ll be hooked and ready to go back to your laboratory and set your genius to work creating something new and better.