Language is a vital tool for every person no matter what
his nationality, cultural identity, religion, or status in
life is. And because communication is essential in the life
of a person, language is a very important component of a
person's social life.

One area in which language plays a very important role is
in marketing. In marketing products, services, or any other
thing, one would surely need to communicate or interact.

As we see an emerging trend of more and more businesses
marketing their products and services online, we?re again
seeing a new language gaining a lot of popularity in the
marketing scene.

That language is HTML?the newest language of marketing, and
more importantly, the language of the new century.

So what is HTML? HTML is an acronym for Hypertext Markup
Language. This is the computer language used for the design
and creation of web pages and all other online information
posted on the Internet and read through web browsers. In
fact, you can read this article online with all the
designs, graphics, and templates surrounding it because of

But the importance of HTML goes beyond just allowing you to
see this article online. Notice how beautifully or
creatively this article is arranged or how it is placed on
this page with all other content surrounding it. That, my
friends, is also made possible through HTML.

Aside from making a document readable online, HTML also
gives the article form and structure on the web page. But
the use of HTML still doesn?t find its end there.

Again, you may notice on this page that blue underlined
text. That text is called links and they can direct you
from one web page to another. And as you might have already
guessed, those links are also made possible through HTML.

It is actually HTML that made the Internet convenient and
fun. And basically, the World Wide Web is very popular
today because of HTML.

Now that you know how important HTML is, you may just want
to take a look at what this ?language? really looks like in
writing. Well, you can start by discovering how this page
looks in plain HTML. Just point the mouse to the View
button of your browser?s menu bar, click it and choose
Source and alas! You?ll see the HTML code that looks like?

Now, don?t despair. If the HTML code you?ve seen simply
doesn?t make any sense to you, don?t worry for you are not
alone. There are many people like you. In fact, a lot of
them have spent much of their life relying on the World
Wide Web for information, and yet, they are surprised when
they first see HTML code.

If you?re a person who simply searches for information on
the Web, you probably won?t need to understand HTML at all.
But if you are into marketing and you want to take
advantage of the benefits that online marketing can
provide, I?m afraid you have to learn HTML.

Well, HTML is really not a very hard language to understand
and use. In fact, learning HTML can be easier than learning
a foreign language. All you need to do is spend some time
understanding the HTML tags, and sooner than you think, you
can make sense of the tags you first saw when you viewed
the HTML source of this web page.

Learning HTML can be a lot easier and faster if you have a
book to guide you.

When speaking about HTML learning guides, I can?t fail to
mention the ebook created by John Delavera entitled ?My
Early Days on the Net.? In this ebook, John chronicles his
experiences when he started working on the Internet.

More importantly, John shares in this ebook a lot of the
things he learned about HTML. Further, he made learning
HTML a lot easier for his readers. In fact, anyone can
learn all things about HTML in just one lesson in the
ebook! Is that amazing or what?

HTML is indeed the ?language? of the new century, and as
online marketers, we need to understand the language and
learn how to use it. With ebooks like ?My Early Days on the
Net,? taking advantage of this ?language? becomes possible
for each and every one of us.